I shared this design with colleagues, friends, and family. One colleague told me it was my interpretation of my “family crest”. Another said, “It looks like the result of a 2 week Indian-sweat retreat.” Another close friend took this design as well as the meaning to me behind it, and created the logo below, which I use to this day for my marketing consulting practice, Sparks Ouroboros, http://www.sparksouroboros.com/.
So, as my way of allowing you all to better understand who and what Scott Sparks is all about, here are my beliefs in the meaning and purpose for my design and existence.
With regard to the design, the snake eating its tail is Ouroboros, which has been used to represent many things over the ages, but it most generally symbolizes ideas of cyclicality, unity, or infinity. More recently, it has been interpreted by psychologists, such as Carl Jung, as having an archetypal significance to the human psyche. It's also my Chinese Sign and is part of my fraternity logo at Sigma Nu. Talk about coincidences.
The purple and bright yellow in the center of the design, represents sparks igniting an idea or thought. After all, scientists have said the universe was created by a single spark of energy.
The orange diamond represents my favorite number - 4, which is my birthday and also my Numerology Life Path number. And the diamond itself depicts an inward focus to being the spark to ignite ideas and create unity full-circle. As you see the orange lines run inward towards the snake, each of those lines represent my immediate family members (Mother, Father, Sister,
and Brother). The diamond also represents my passion for building relationships and helping others improve what they want to achieve. The first orange line starting from the bottom and going up to the right represents Trust, from the right to the upper middle represents Needs, from middle to left represents Help, and from left to lower middle represents Support. These are all four vital things people need when building and maintaining relationships.
The 2 red lines outside represent my astrological Sun Sign - Gemini, and further demonstrate my duality and desire for balance in my life with work and play.
The outside ring in purple keeps it all together and balanced symmetrically.
As for the color scheme, the green/yellow snake represents my passion for nature and being
down-to-earth. The purple and yellow in the middle and purple outside is the positive energy within the nucleus and outer edge of my being. The orange is inspiration and motivation to deliver on my life's mission. The red is for keeping me balanced to achieve, perform and deliver results. And lastly, the blue represents desire for peace and serenity within me.
I guess what I have learned over the past several years is that we all have questions and are in search of answers to better understand our identify or true meaning of life and purpose. And it does not happen automatically or instantaneously, but by connecting with the right people at the right place and right time, we eventually discover our true essence that fortifies our being mentally, physically and spiritually.
I am a Sparks, it is within my being, so why not take my being and put it to good use for the betterment of the world. Just like Nike, Google, Twitter, Apple, etc., Scott Sparks has always been a distinct brand unto himself, but it just took me time to finally have a few "Eureka" moments to really begin sharing and leveraging my existence and purpose in this world.
So, there you have it. What do you think of the real me now?
Spark on!
With regard to the design, the snake eating its tail is Ouroboros, which has been used to represent many things over the ages, but it most generally symbolizes ideas of cyclicality, unity, or infinity. More recently, it has been interpreted by psychologists, such as Carl Jung, as having an archetypal significance to the human psyche. It's also my Chinese Sign and is part of my fraternity logo at Sigma Nu. Talk about coincidences.
The purple and bright yellow in the center of the design, represents sparks igniting an idea or thought. After all, scientists have said the universe was created by a single spark of energy.
The orange diamond represents my favorite number - 4, which is my birthday and also my Numerology Life Path number. And the diamond itself depicts an inward focus to being the spark to ignite ideas and create unity full-circle. As you see the orange lines run inward towards the snake, each of those lines represent my immediate family members (Mother, Father, Sister,
and Brother). The diamond also represents my passion for building relationships and helping others improve what they want to achieve. The first orange line starting from the bottom and going up to the right represents Trust, from the right to the upper middle represents Needs, from middle to left represents Help, and from left to lower middle represents Support. These are all four vital things people need when building and maintaining relationships.
The 2 red lines outside represent my astrological Sun Sign - Gemini, and further demonstrate my duality and desire for balance in my life with work and play.
The outside ring in purple keeps it all together and balanced symmetrically.
As for the color scheme, the green/yellow snake represents my passion for nature and being
down-to-earth. The purple and yellow in the middle and purple outside is the positive energy within the nucleus and outer edge of my being. The orange is inspiration and motivation to deliver on my life's mission. The red is for keeping me balanced to achieve, perform and deliver results. And lastly, the blue represents desire for peace and serenity within me.
I guess what I have learned over the past several years is that we all have questions and are in search of answers to better understand our identify or true meaning of life and purpose. And it does not happen automatically or instantaneously, but by connecting with the right people at the right place and right time, we eventually discover our true essence that fortifies our being mentally, physically and spiritually.
I am a Sparks, it is within my being, so why not take my being and put it to good use for the betterment of the world. Just like Nike, Google, Twitter, Apple, etc., Scott Sparks has always been a distinct brand unto himself, but it just took me time to finally have a few "Eureka" moments to really begin sharing and leveraging my existence and purpose in this world.
So, there you have it. What do you think of the real me now?
Spark on!
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